Ms. Evans has more than 20 years' experience managing editing and publishing departments and is also an expert in the development and implementation of performance based marketing and analysis programs. She has been invited to share her expertise at many prominent meetings of industry professionals, and has authored articles on various aspects of performance based marketing and benefit analysis. For the last eight years, Ms. Evans has specialized in directing Internet visibility enhancement efforts for a variety of companies, with a special focus on plaintiff law firms. Ms. Evans holds a Bachelor of Science in economics and a Master of Science in statistics.
Mr. Johnson is the Executive Editor of Ceatus Media Group LLC, parent company of Your Legal Guide, and serves as Editor of Your Legal Guide. He was formerly Managing Editor of Imagine Your Health, one of the first online publications covering elective health care procedures, and he has authored hundreds of articles on legal and medical topics, as well as consumer Internet use for law and healthcare research. His work has appeared in numerous legal, medical and dental publications. Mr. Johnson has a BA in history from the University of California, San Diego, and an MA in literature from the University of Toronto.
Based in New York City, Alayna Kassan is an attorney, freelance writer and Founder/President of Presents For Purpose, a socially conscious gift e-tailer. She previously served as a legal consultant to Steel Partners, a billion dollar private equity investment fund. Prior to Steel Partners, she served as Corporate Counsel and Director of Business Development for Oncology.com, an award-winning online healthcare portal. Ms. Kassan began her career at Arthur Andersen, where she spent more than five years in Transaction Advisory Services as a tax attorney performing transaction structuring, complex tax planning and due diligence for financial and strategic buyers. Ms. Kassan received her J.D. from Brooklyn Law School and a Bachelor of Science in Accounting from Lehigh University.
David Evans, PhD, MBA
Chief Executive Officer
A leading expert in Internet visibility, search engine optimization and law website usability, Dr. Evans has directed the online marketing efforts of numerous plaintiff law firms over the last 10 years. A highly sought-after consultant, he has lectured on effective Internet marketing strategies at many law conventions, including events sponsored by the American Trial Lawyers Association, Mealeys Publications and Mass Torts Made Perfect. In addition to his expertise in the field of legal marketing, Dr. Evans has years of experience in online medical marketing and has lectured at numerous medical society events.